Guides · Article 50 · EU AI Act
Deepfake disclosure requirements (EU AI Act)
If you deploy AI that creates or manipulates image, audio, or video that could pass for real, Article 50(4) of the EU AI Act is the relevant paragraph. This guide explains it from the regulation text. Informational only — not legal advice.
What Article 50(4) requires
The regulation text provides that deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake must disclose that the content has been artificially generated or manipulated (Article 50(4), Regulation (EU) 2024/1689). Note this duty falls on the deployer, not only the provider.
The artistic-work modulation
The regulation text adds that where the content forms part of an evidently artistic, creative, satirical, fictional or analogous work or programme, the transparency obligation is limited to disclosing the existence of such generated or manipulated content in an appropriate manner that does not hamper the display or enjoyment of the work. There is also a law-enforcement carve-out. Whether your output is a 'deep fake' and whether a carve-out applies are fact-specific.
See what may apply to your business
Answer seven quick questions for an automated, informational indication of which Article 50 obligations appear likely to apply — free, and not legal advice.