EU AI Act Article 50 guides

Plain-English explainers on the EU AI Act’s transparency obligations — what each part of Article 50 requires, who it falls on, and what businesses commonly document. Informational only, not legal advice.

• EU AI Act Article 50, explainedA plain-English guide to EU AI Act Article 50 — the transparency obligations for chatbots, AI-generated content, deepfakes, and emotion recognition.
• AI chatbot disclosure requirements (EU AI Act)What Article 50(1) of the EU AI Act requires when you run an AI chatbot: informing users they're interacting with AI, the 'obvious' exception, and timing.
• AI-generated content labeling under the EU AI ActAI-generated content labeling under EU AI Act Article 50(2): providers must mark synthetic audio, image, video, and text as artificially generated.
• Deepfake disclosure requirements (EU AI Act)Deepfake disclosure under EU AI Act Article 50(4): deployers must disclose AI-generated or manipulated image, audio, or video. Artistic works differ.
• Emotion recognition & the EU AI ActEmotion recognition AI disclosure under EU AI Act Article 50(3): deployers must inform the people exposed and follow EU data-protection law.
• Does the EU AI Act apply to US companies?The EU AI Act can reach US companies whose AI systems or outputs are used in the EU. What Article 50 transparency may mean for you — not legal advice.
• Provider vs deployer under EU AI Act Article 50Article 50 splits its duties: 50(1) and 50(2) fall on providers, 50(3) and 50(4) on deployers. Here's how to tell which role you're in under the EU AI Act.
• What SaaS companies should know about Article 50SaaS with AI chat, content generation, or biometric features may touch Article 50's transparency duties. A hedged overview of what to map and document.
• Article 50 for e-commerce and support chatbotsE-commerce and support chatbots may engage Article 50(1), and if they generate text, 50(2). A hedged, practical overview for online retailers.
• How to write an AI disclosure statementHow to draft an AI disclosure statement for Article 50, with illustrative examples: what to say, timing under 50(5), and accessibility. Not approved wording.
• An EU AI Act Article 50 transparency checklistAn Article 50 transparency checklist mapping each obligation — chatbot disclosure, content marking, emotion recognition, deepfakes — to what teams document.
• The 2 August 2026 deadline and Article 50Article 50's transparency obligations apply 2 August 2026. What the date means for chatbot disclosure, content marking, and deepfakes — and how to prepare.
• EU AI Act vs GDPR for AI disclosureThe EU AI Act and GDPR are different laws with different aims. How Article 50 transparency relates to data protection — and where 50(3) points back to GDPR.
• What is an AI disclosure?An AI disclosure tells people they're dealing with AI. What it is, why Article 50 requires it in certain cases, and simple examples — beginner-friendly.
• Example AI chatbot disclosure noticesIllustrative AI chatbot disclosure examples for Article 50(1): opening lines, widget labels, and hand-off wording. Illustrative only, not legal advice.
• AI-generated news text and the EU AI ActAI-generated news text may need disclosure under EU AI Act Article 50(4) when published to inform the public — unless human editorial review applies.
• Watermarking vs metadata for Article 50(2) markingWatermarking vs metadata for EU AI Act Article 50(2): the law requires machine-readable marking of AI content but does not mandate one technology.
• AI voice assistant and phone agent disclosureAI voice assistants and phone agents may engage EU AI Act Article 50(1): callers should be informed they are talking to AI, unless that is obvious.
• Synthetic media labeling under the EU AI ActSynthetic media labeling under the EU AI Act: provider marking under Article 50(2), deployer deepfake disclosure under 50(4), and how the roles split.
• The exceptions and carve-outs in Article 50Article 50 exceptions in the EU AI Act: the 'obvious' AI carve-out, assistive editing, artistic works, editorial review, and law-enforcement uses.
• Timing and accessibility of Article 50 disclosuresArticle 50(5) of the EU AI Act: AI disclosures must be clear, distinguishable, given by the first interaction or exposure, and meet accessibility rules.
• What marketing agencies should know about Article 50Marketing agencies using AI-generated visuals, voiceovers, or ad copy may touch EU AI Act Articles 50(2) and 50(4). A hedged overview of what to map.
• What content creators should know about Article 50Content creators using generative AI may touch EU AI Act Article 50 — deepfake disclosure, synthetic content marking, and AI-written public-interest text.
• Article 50(2) for AI writing and text-generation toolsAI writing tools and text generators may engage EU AI Act Article 50(2): marking synthetic text in a machine-readable format. What providers document.
• What fintech teams should know about Article 50Fintech chatbots and AI assistants may engage EU AI Act Article 50(1) disclosure duties — and other parts of the Act may also apply. A hedged overview.
• What HR and recruiting teams should know about Article 50HR and recruiting AI may engage EU AI Act Article 50(3) if it infers emotion — and high-risk rules elsewhere in the Act may also apply. A hedged overview.
• What healthcare AI teams should know about Article 50Healthcare AI chatbots and emotion-recognition tools may engage EU AI Act Article 50 — and high-risk rules may also apply. A hedged overview for teams.
• Does the EU AI Act apply to UK businesses?The EU AI Act can reach UK businesses whose AI systems or outputs are used in the EU. What Article 50 transparency may mean post-Brexit — not legal advice.
• Who is a provider under the EU AI Act?Who is a provider under the EU AI Act? Roughly, whoever develops an AI system or places it on the market — and Article 50 hangs two duties on that role.
• The Code of Practice on marking AI-generated contentThe draft Code of Practice on marking AI-generated content is a voluntary aid to EU AI Act Article 50(2) implementation — not the statutory text itself.
• Does embedding an LLM chat need an AI disclosure?Embedding an LLM chat on your site can touch Article 50(1) if it talks to people, and 50(2) if it generates synthetic text. A hedged, fact-specific overview.
• AI disclosure for support chat widgetsCustomer-support AI chat widgets can engage Article 50(1) — informing users they're talking to AI. A hedged overview for teams running help-desk bots.
• AI chatbot disclosure for online storefrontsStorefront AI chat can engage Article 50(1), and 50(2) if it generates text. A hedged overview for Shopify and other e-commerce merchants — not legal advice.
• AI content disclosure for WordPress sitesAI-written WordPress posts can engage Article 50(2) provider marking, and 50(4) if published to inform the public. A hedged overview — not legal advice.
• Labeling AI-generated image outputsAI image outputs can engage Article 50(2) provider marking, and 50(4) deployer deepfake disclosure when depicting real people. A hedged, fact-specific guide.
• Disclosure for synthetic and cloned voicesSynthetic and cloned voices can engage Article 50(2) provider audio marking, and 50(4) deployer disclosure for deepfake audio of real people. A hedged guide.
• Disclosure for AI avatar and presenter videosSynthetic presenter and avatar videos can engage Article 50(2) provider marking and 50(4) deployer deepfake disclosure. A hedged, fact-specific overview.
• How to add an AI disclosure to your websiteA practical, hedged walkthrough of where and when to surface an AI disclosure under Article 50(1) and 50(5) — with illustrative, not-approved placements.
• Is AI watermarking mandatory?Article 50(2) requires machine-readable marking of synthetic content for providers, but names no single technology. What that means for watermarking — hedged.
• Disclosing AI-generated images on social mediaPosting AI images to social: Article 50(2) marking is on the provider, and 50(4) deployer deepfake disclosure can apply for real people. A hedged overview.
• What EdTech teams should know about Article 50EdTech tutoring chatbots may engage Article 50(1), generated content 50(2), and classroom emotion tools 50(3) — with other Act parts possibly applying too.
• What insurance teams should know about Article 50Insurer chatbots and claims assistants may engage EU AI Act Article 50(1) disclosure — and other parts of the Act may also apply. A hedged overview.
• What real estate teams should know about Article 50Real estate chatbots may engage Article 50(1) and AI-generated or altered listing media may touch 50(2) or 50(4). A hedged overview for property teams.
• What game studios should know about Article 50In-game AI NPCs and chat may engage Article 50(1); AI-generated assets and voices may touch 50(2). A hedged overview for game studios and platforms.
• What newsrooms and publishers should know about Article 50Publishers may face Article 50(2) content marking and the 50(4) limb on AI-generated text informing the public — with its human editorial-review carve-out.
• What call centers should know about Article 50AI voice agents and IVR that talk to callers may engage EU AI Act Article 50(1) disclosure. A hedged, practical overview for contact-center teams.
• Does the EU AI Act apply to open-source AI?Whether the EU AI Act reaches open-source AI is nuanced and fact-specific. How Article 50's provider and deployer transparency duties frame the question.
• Does the EU AI Act apply to internal-only AI tools?Whether internal-only AI tools engage EU AI Act Article 50 is fact-specific. How the 'interact directly with natural persons' wording frames the question.
• AI disclosure: does B2B vs B2C change Article 50?Does a B2B audience change your Article 50 duties? The text speaks of 'natural persons', so whether B2B contexts involve them is fact-specific — not exempt.
• EU AI Act glossary: key Article 50 termsA plain-language glossary of Article 50 terms — provider, deployer, AI system, synthetic content, deepfake, emotion recognition, biometric categorisation.
• What legal-tech teams should know about Article 50Legal-tech chatbots and AI drafting tools may engage EU AI Act Article 50(1) and 50(2) — and other parts of the Act may also apply. A hedged overview.
• What advertising and adtech teams should know about Article 50AI-generated ad creative may engage EU AI Act Article 50(2), and synthetic-spokesperson video may engage 50(4). A hedged overview for advertising teams.
• What travel and hospitality teams should know about Article 50Travel booking chatbots may engage EU AI Act Article 50(1), and AI-generated destination content may engage 50(2). A hedged overview for hospitality teams.
• What automotive teams should know about Article 50In-car voice assistants may engage EU AI Act Article 50(1), and driver-monitoring emotion systems may engage 50(3). A hedged overview for automotive teams.
• What telecom teams should know about Article 50Telecom support voicebots may engage EU AI Act Article 50(1), and call-centre emotion analytics may engage 50(3). A hedged overview for telecom teams.
• What online dating teams should know about Article 50Dating-app AI icebreakers may engage EU AI Act Article 50(1), and AI-generated or manipulated profile media may engage 50(2) or 50(4). A hedged overview.
• What nonprofits should know about Article 50Nonprofit support chatbots may engage EU AI Act Article 50(1), and AI-generated campaign media may engage 50(2) or 50(4). A hedged overview for nonprofits.
• What public-sector teams should know about Article 50Government chatbots may engage EU AI Act Article 50(1), and AI-generated public-interest text may engage 50(4). A hedged overview for public-sector teams.
• What logistics teams should know about Article 50Logistics tracking chatbots and driver voice assistants may engage EU AI Act Article 50(1). A hedged overview of transparency duties for logistics teams.
• What manufacturers should know about Article 50Manufacturer support chatbots may engage EU AI Act Article 50(1), and AI-generated product marketing may engage 50(2). A hedged overview for manufacturers.
• What banking teams should know about Article 50Retail-banking AI assistants may engage EU AI Act Article 50(1) disclosure duties — and other parts of the Act may also apply. A hedged overview for banks.
• What crypto and web3 teams should know about Article 50Crypto support chatbots may engage EU AI Act Article 50(1), and AI-generated token art or promo deepfakes may engage 50(2) or 50(4). A hedged overview.
• What martech teams should know about Article 50Martech platforms generating synthetic content may engage EU AI Act Article 50(2), and conversational features may engage 50(1). A hedged overview.
• AI video generation tools and the EU AI ActAI video generation tools can engage Article 50(2) provider marking and 50(4) deployer deepfake disclosure. A hedged, fact-specific guide to who owes what.
• AI voice synthesis tools and the EU AI ActAI voice synthesis tools may engage Article 50(2) provider audio marking and 50(4) deployer disclosure for cloned real voices. A hedged, fact-specific guide.
• AI writing assistants and Article 50AI writing assistants may engage Article 50(2) text marking on the provider — but assistive-editing carve-outs can apply. A hedged, fact-specific overview.
• AI design tools and the EU AI ActAI design tools can engage Article 50(2) provider marking and 50(4) deployer deepfake disclosure, with editing carve-outs. A hedged, fact-specific guide.
• AI code assistants and Article 50AI code assistants may touch Article 50(2) text marking on the provider, but assistive-editing carve-outs can apply. A hedged, fact-specific overview.
• AI meeting transcription and the EU AI ActAI meeting transcription may raise Article 50(2) carve-out questions and 50(3) emotion-recognition notice. A hedged, fact-specific guide to the roles.
• AI search and answer engines under Article 50AI search and answer engines can touch Article 50(1) interaction disclosure and 50(2) text marking on the provider, with carve-outs. A hedged guide.
• AI translation tools and Article 50AI translation tools raise Article 50(2) marking questions, where the 'does not substantially alter the semantics' carve-out may apply. A hedged guide.
• AI music generation and the EU AI ActAI music generation can engage Article 50(2) provider audio marking, and 50(4) deployer disclosure where a real artist's voice is cloned. A hedged guide.
• AI bots on WhatsApp and Messenger under Article 50AI bots on WhatsApp and Messenger may engage Article 50(1) interaction disclosure, and 50(2) if they generate text. A hedged, fact-specific guide.
• AI email assistants and Article 50AI email assistants may touch Article 50(2) text marking on the provider, with a strong assistive-editing carve-out angle. A hedged, fact-specific guide.
• Virtual influencers and the EU AI ActVirtual influencers can engage Article 50(1) interaction disclosure, 50(2) provider marking and 50(4) deployer deepfake rules. A hedged, fact-specific guide.
• Does AI email need a disclosure under the EU AI Act?Whether AI email needs a disclosure under EU AI Act Article 50 is fact-specific: generated text may touch 50(2); an AI that converses may touch 50(1).
• AI in mobile apps and EU AI Act disclosureAI features in mobile apps map to different Article 50 paragraphs by function — chat to 50(1), generation to 50(2), and so on. A hedged overview.
• AI phone systems and EU AI Act disclosureAn AI phone system that talks to callers may engage Article 50(1); a synthetic voice may also raise 50(2). Both fall on providers. A hedged overview.
• Recommendation engines and EU AI Act Article 50A recommendation engine that ranks items without conversing or generating content may fall outside Article 50's four situations — but read it carefully.
• AI-generated music and the EU AI ActAI-generated music is synthetic audio, so Article 50(2) marking may apply to providers — with fact-specific carve-outs for assistive standard editing.
• AI translation and EU AI Act disclosureAI translation generates text, so Article 50(2) may apply — but the 'does not substantially alter the semantics' carve-out is squarely in play.
• AI summary tools and EU AI Act disclosureAI summarisers generate text, so Article 50(2) may apply to providers — with fact-specific questions about the assistive-editing and semantics carve-outs.
• AI search results and EU AI Act disclosureRanking search results may fall outside Article 50, but an AI-generated answer or summary on the results page could engage 50(2). A hedged overview.
• AI content moderation and EU AI Act Article 50AI content moderation that classifies posts without conversing or generating content may fall outside Article 50 — but other parts of the Act could apply.
• AI personalization and EU AI Act Article 50AI personalisation that tailors content without conversing or generating may fall outside Article 50 — unless it categorises people or generates content.
• AI analytics and EU AI Act disclosureAI analytics that scores behaviour may fall outside Article 50 — but if it infers emotion or categorises people from biometrics, 50(3) may apply to deployers.
• AI-generated video and EU AI Act disclosureAI-generated video may engage Article 50(2) provider marking; realistic deepfake video may add 50(4) deployer disclosure. Which applies is fact-specific.
• AI image editing and EU AI Act disclosureAI image editing may engage Article 50(2) marking, or 50(4) if a manipulation is a deepfake — but the assistive standard-editing carve-out is in play.
• How to watermark AI-generated imagesHow teams watermark AI-generated images under Article 50(2), which asks for machine-readable marking, not one named technology. Not legal advice.
• How to add Content Credentials (C2PA) to AI outputContent Credentials and C2PA are one common way to mark AI outputs under Article 50(2), which mandates no single method. Not legal advice.
• How to disclose AI use in emailHow teams surface AI disclosures in email, grounded in Article 50(5) timing and clarity. Which paragraph applies depends on the system. Not legal advice.
• Designing an AI disclosure bannerHow to design an AI disclosure banner: clear, distinguishable, shown at first interaction under Article 50(5). Examples illustrative, not legal advice.
• AI disclosure in mobile appsHow to surface AI disclosures in mobile apps under Article 50(5): clear, at first interaction, meeting accessibility requirements. Not legal advice.
• Building an AI systems inventoryHow to build an AI systems inventory that maps each system to the Article 50 paragraph it may engage and your role for it. Informational, not legal advice.
• Writing an AI transparency policyHow to structure an internal AI transparency policy mapping Article 50 obligations to who does what. Documentation help, not legal advice.
• What is a deepfake under the EU AI Act?A plain-language orientation to how Article 50(4) uses 'deep fake' — not the Act's formal definition. Whether an output qualifies is fact-specific.
• What is synthetic content?A plain-language orientation to 'synthetic content' in Article 50(2) — not the Act's formal definition. Whether your output counts is fact-specific.
• What is biometric categorisation?A plain-language orientation to 'biometric categorisation' in Article 50(3) — not the Act's formal definition. Whether a system qualifies is fact-specific.
• What is an AI system?A plain-language orientation to 'AI system' as Article 50 uses it — not the Act's formal definition. Whether software qualifies is fact-specific.
• Provider, deployer, distributor, importer — a plain-language orientationA hedged, plain-language orientation to the AI Act roles of provider, deployer, distributor, and importer. Not formal definitions; roles are fact-specific.