Guides · Article 50 · EU AI Act
How to write an AI disclosure statement
If Article 50 of the EU AI Act points toward disclosing that people are dealing with AI, the natural next question is what the disclosure should actually say. This guide walks through the elements teams commonly include and shows illustrative examples. The examples are illustrative only — not approved or one-size-fits-all wording — and this guide is informational, not legal advice.
What a disclosure commonly covers
The regulation text does not prescribe a script. What it asks for depends on the paragraph — for Article 50(1), that people are informed they are interacting with an AI system; for deepfakes under 50(4), that content is artificially generated or manipulated. Working from that, teams tend to make the disclosure short, plain, and specific to the system:
- State plainly that an AI system is involved (an AI assistant, AI-generated content, and so on).
- Say it in language a general audience understands, not legal jargon.
- Where relevant, offer a next step — for a chatbot, a way to reach a human.
- Keep it visible and distinguishable, not buried in a footer or terms page.
Timing and accessibility — Article 50(5)
Article 50(5) adds that the information referred to in paragraphs 1 to 4 must be provided in a clear and distinguishable manner, at the latest at the time of the first interaction or exposure, and must conform to applicable accessibility requirements. In practice that means the disclosure should appear at or before the first interaction — for a chatbot, in the opening message — and be perceivable to users relying on assistive technology.
Illustrative examples (not approved wording)
These are illustrative only, to show tone and placement — they are not legal advice and not guaranteed to fit your facts. Adapt with qualified counsel:
- Chatbot opening line: 'You're chatting with an AI assistant, not a human. Ask to speak with a person any time.'
- AI-generated content note: 'This image was generated by AI.'
- Deepfake-style video label: 'This video has been artificially generated.'
Common questions
Is there official wording for an AI disclosure?
The regulation text does not set out a fixed script; it describes what people must be informed of and, in Article 50(5), how and when. The examples here are illustrative, not approved wording — adapt them to your facts with qualified counsel.
See what may apply to your business
Answer seven quick questions for an automated, informational indication of which Article 50 obligations appear likely to apply — free, and not legal advice.