Guides · Article 50 · EU AI Act
AI content disclosure for WordPress sites
Plugins now draft WordPress posts, pages, and product descriptions with a click. Two EU AI Act paragraphs can bear on AI-written content: Article 50(2), the provider-side marking of synthetic text, and — for content published to inform the public — the text limb of Article 50(4). This guide explains both from the regulation text. It is informational only, not legal advice, and does not name any plugin as in or out of scope.
Marking synthetic text — Article 50(2)
Article 50(2) asks providers of AI systems generating synthetic audio, image, video or text to ensure the outputs are marked in a machine-readable format and detectable as artificially generated or manipulated, with solutions effective, interoperable, robust and reliable as far as technically feasible. It carves out systems performing an assistive function for standard editing or that do not substantially alter the input data or its semantics. Importantly, this marking duty is written on the provider of the generating system — often the AI tool behind your plugin — rather than on every site owner who publishes the output. Whether a given post falls inside 50(2), and who the provider is, are fact-specific.
The public-interest text limb — Article 50(4)
A separate limb of Article 50(4) addresses deployers of an AI system that generates or manipulates text published with the purpose of informing the public on matters of public interest — they must disclose that the text has been artificially generated or manipulated. If your WordPress site publishes AI-drafted news or public-interest coverage, this deployer-side limb may be relevant. It carves back where the AI-generated content has undergone a process of human review or editorial control and a natural or legal person holds editorial responsibility for the publication. A routine AI-assisted marketing post is a different case from AI-generated public-interest reporting; whether your content meets the limb's conditions is fact-specific.
What site owners tend to document
- Which posts or pages are AI-generated or AI-manipulated, and the purpose of publication.
- For 50(2): who is the provider of the generating system and how outputs are marked.
- For the 50(4) text limb: whether the content informs the public on matters of public interest.
- If relying on the editorial-review carve-out: the review process and who holds editorial responsibility.
- Counsel's review of the mapping before relying on it.
Common questions
Do I need to label AI-written blog posts on WordPress?
The machine-readable marking duty in Article 50(2) is written on the provider of the generating system, and the public-interest text limb of 50(4) applies to deployers publishing to inform the public, with a human-editorial-review carve-out. Whether either applies to your posts is fact-specific — verify with qualified counsel.
See what may apply to your business
Answer seven quick questions for an automated, informational indication of which Article 50 obligations appear likely to apply — free, and not legal advice.