Guides · Article 50 · EU AI Act
How to add an AI disclosure to your website
Once you have worked out that a disclosure may be relevant, the next question is a practical one: where does it go on the page, and when does it appear? This guide walks through common placements and the timing and accessibility points in Article 50, grounded in the regulation text. Every example here is illustrative only — not approved wording, not one-size-fits-all — and this guide is informational, not legal advice.
What the timing and form rule asks — Article 50(5)
Article 50(5) provides that the information referred to in paragraphs 1 to 4 must be given to the people concerned in a clear and distinguishable manner, at the latest at the time of the first interaction or exposure, and must conform to the applicable accessibility requirements. In web terms that points toward a disclosure that appears at or before first contact — not buried in a footer or a terms page reached later — and that is perceivable to people using assistive technology. The substantive duty still comes from the relevant paragraph: for a chatbot, Article 50(1)'s informing that a person is interacting with an AI system.
Common placements (illustrative, not approved)
These placements illustrate tone and position only. They are not approved wording, not guaranteed to fit your facts, and not legal advice — adapt with qualified counsel:
- Chatbot opening message, shown before the first exchange: 'You're chatting with an AI assistant, not a human.'
- A persistent label on the chat widget header, so the signal does not disappear after the first line.
- A short note near AI-generated content on the page, rather than only in site-wide terms.
- Accessible markup — real text and labels, not an image of text — so screen readers can announce it.
- A clear route to a human where the interaction is a chatbot.
Practical checks before you ship
Because the disclosure has to be clear and distinguishable at first interaction, it is worth testing it in the live interface rather than assuming the copy alone is enough — check that it renders before the first exchange, survives on mobile, and is announced by a screen reader. Whether Article 50 applies to your particular system, and which paragraph, is fact-specific; our free scope check gives an informational read, and qualified counsel should confirm the wording and approach.
Common questions
Where on my site should the AI disclosure go?
Article 50(5) points toward a clear, distinguishable notice at or before the first interaction or exposure, meeting accessibility requirements — so at the point of contact, not only in a footer. The placements here are illustrative, not approved wording; confirm the approach with qualified counsel.
See what may apply to your business
Answer seven quick questions for an automated, informational indication of which Article 50 obligations appear likely to apply — free, and not legal advice.